Bridge the gap between what you build-and what the market actually needs.
In today's crowded marketplace, building great products isn't enough. Carriers need to stay in tune with what brokers are recommending, what employers actually want, and how both sides define values. VeroStrata works with forward-thinking carrier teams to sharpen market alignment, uncover emerging opportunities, and elevate performace where it counts-distribution, relevence, and trust.
Go beyond static reports and outdated assumptions.
We provide actionable insights grounded in real broker and employer
feedback—so you’re not guessing what the market wants, you’re hearing it directly. From positioning guidance to feedback
loops on current offerings, we help you stay agile, informed, and a step ahead.
Build with intention.
Whether you're refining an existing product line or exploring new value-adds, we help you align
product features with what brokers trust and employers adopt. Our experience across the ecosystem gives us a unique lens
on unmet needs, messaging gaps, and design friction.
Turn your reps into relationship builders.
Your sales force is the front line—but are they equipped to speak the language
of today’s brokers and HR leaders? We provide custom sales training, positioning workshops, and real-world talking points
that make your reps more consultative, confident, and effective.
What's working? What's not? What's next?
We act as your unbiased partner—reviewing field feedback, analyzing competitor
trends, and identifying strategic gaps before they cost you business. Whether you're entering a new segment, launching a
new product, or responding to shifts in the broker landscape, we help you move smart and fast.
We're not a broker - we're a strategic ally who understands the ecosystem.
We speak the language of broker, empoyers, and field reps.
We bring 30+ years of cress-channel insight - so you can stay connected where it counts.
We make you more than just another vendor - we make you invaluable.
Let's Talk