Strategic by Nature. Transparent by Design

VeroStrata was founded on a simple but powerful insight: the employee benefits landscape doesn’t need more noise—it needs more alignment. After decades of navigating the complexities of carriers, brokers, and employer needs, we saw the cracks forming across the system: siloed communication, misaligned priorities, and strategies driven more by inertia than intention. VeroStrata was built to change that. We are not a benefits firm, not a brokerage, and not a vendor. We are a strategic partner that understands all three—and helps each work better together. With deep roots across the industry and experience ranging from Fortune 500 employers to nimble regional agencies, our mission is to elevate how benefits get built, bought, and delivered. Whether we're advising a broker, auditing a carrier’s go-to-market, or helping an HR leader ask sharper questions, our approach is grounded in clarity, candor, and results. At VeroStrata, we believe better benefits begin with better conversations. That means cutting through jargon, translating complexity into action, and creating strategies that actually serve the people they’re designed for. Our name reflects our values: Vero—truth. Strata—layers. Because in an industry this layered, the truth matters more than ever.